5 Things to Consider When Choosing a Mentor
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you know or have never met yet are googl'ing you lot. Let'south face up it, you're even google'ing yourself! At the stop of 2007, the Pew Internet Research Squad establish that 47% of people search for information most themselves online (Self-Googling), which was more than double 5 years ago. It'due south a pretty safe bet that percentage has climbed to over fifty or 60% past this twelvemonth.
Some people might can information technology ego-surfing, only information technology'due south actually a good practice to see what results come for your proper noun. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more nigh you. Hiring managers desire to come across if you have a clean record in Google, which is your permanent tape because every move you lot make (yes fifty-fifty a blog comment) is stored in that location forever. Before I went on a 2d engagement once, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing it right at present and come across what you go.
There is no hiding from Google!
Google keeps track of just about everything y'all practice on the internet. It patrols and captures your online beliefs, such equally when you post on your web log, tweet using Twitter, bring together social networks, comment on other blogs, write articles for online news sources and more. Bated from the content you lot create and distribute over the internet, other people are talking about y'all, which means that Google has a consummate picture (nearly like an autobiography) of your life. In the digital historic period, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to find out everything most you when they grow older. "Mom, look what I just constitute out virtually Dad in Google." Your personal make can't hide from Google. At that place is one major exception to this though.
Common names
If your name is common, such as Mike Smith, so it volition be very hard to own your Google results. At that place are over 54 meg results for "Mike Smith" in Google. Yous won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the superlative ten results, that may be achievable, if you either get very famous or work extremely hard at edifice content each and every day for your entire life. At the age of sixty yous might find out that Google changed their algorithm and y'all'll lose all that hard piece of work. The point being is that you lot'll have to differentiate your name in order to rank high. I typically recommend yous apply your middle name or a nickname in this case. The worst case scenario is that y'all change your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles nearly them. These sources rank extremely high in Google. Nosotros're talking Google PageRank's of 8 and higher! Your blog posts about these celebrities will never terminate up on the elevation twenty results for their name unless you are Perez Hilton. If your name is the same equally a celebrities, you are in large trouble. Try searching for Christina Aquilera (21 1000000 results), Britney Spears (88 million), Lil Wayne (forty 1000000) and other major celebrities. Personally, I don't have any friends with these names, but fifty-fifty with C-level celebrities, you don't stand a risk. If you are stuck with a celebrity proper name, I propose that y'all build your brand effectually an area of your expertise or involvement and connect it to your brand proper name.
Unique names
While growing up, you lot might accept been made fun of people of your unique name because information technology was "different." Although you lot were ostracized and made fun of, right now you get to express joy at everyone else! With a singled-out name, yous are able to hands manipulate the results for your proper noun on search engines. When you go to your high school reunion and see your friends, you'll get the final express joy considering you tin can be visible and command perceptions, while they simply cannot. When you Google your proper noun, whether you take results that reflect your make, y'all'll encounter how hard it will be to rank high for it or not. Depending on the competition, information technology may take you a few days or a few months. Over time, if you piece of work very hard, yous'll ain the superlative ten results for your name.
In my next post, I'll talk virtually what you lot can do to gain control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
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Source: https://www.lifehack.org/articles/work/5-things-consider-when-choosing-mentor.html
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